An Introduction To Website Traffic Website traffic is a term used to measure the number of visitors a website receives. Websites monitor the amount of traffic they get to determine if there is any particular trend like a particular webpage being viewed by people from a specific geography. There are many popular ways to measure website traffic and this data is used to update the sites and fix security problems or lack of bandwidth. Most sites nowadays aim to increase website traffic through...
An Introduction To Website Traffic
Website traffic is a term used to measure the number of visitors a website receives. Websites monitor the amount of traffic they get to determine if there is any particular trend like a particular webpage being viewed by people from a specific geography. There are many popular ways to measure website traffic and this data is used to update the sites and fix security problems or lack of bandwidth. Most sites nowadays aim to increase website traffic through Search Engine Optimisation.
Analysis of Website Traffic
Web analytics is the process of measuring the activities of the visitors to a particular website. In other words the website traffic is scrutinised to find out what aspects of the site attracts the visitors and encourage him buy a particular product or service. Some of the most famous analytics tools include Google analytics, Webtrends and Omniture.
Website traffic measurement Website traffic can be measured through statistics which can be got from the web server log. It contains a list of all pages served. It is also measured by packet sniffing which involves gathering random samples of the website traffic. The following are the aspects which are analysed while measuring website traffic.
Total number of visitors to the website
The number of views for each visitor. If the number of views is high it means the visitors like your page and wants to go through it and vice versa.
The duration which the user stays in your page. A longer duration indicates that the user is taking time to browse the contents that means he thinks your site is good.
The busy times or the time when your website gets the most traffic.
The most requested or popular pages.
The most popular entry pages. These are the pages which most of the users visit first in your website.
The most popular exit pages. These are the pages which most of the users visit last before they leave your site. This page might be used to post external links.
The top paths. This is the sequence of pages visited by the user or path he takes from his entry till his exit from your site.
The number of Referrers. These are the source pages which direct traffic to your website.
Use of measuring Website traffic
By way of measuring website traffic one can have an idea of its popularity. By analysing the traffic of a website one can sort out the drawbacks of the site and take measures to fix it. By this way the popularity of the site can be increased and more traffic can be attracted to it.
Limiting the traffic
Not all traffic is good to the site. There are certain visitors who are to be blocked from the site for security reasons. For instance the campaign site of American President George W Bush was blocked to all visitors from outside the USA during October 2004 because of suspected attack on the website. So measuring the website traffic helps both to increase the quality visitors and to block the unwanted ones
Website Traffic
Posted by fbcusl in Blog
An Introduction To Website Traffic Website traffic is a term used to measure the number of visitors a website receives. Websites monitor the amount of traffic they get to determine if there is any particular trend like a particular webpage being viewed by people from a specific geography. There are many popular ways to measure website traffic and this data is used to update the sites and fix security problems or lack of bandwidth. Most sites nowadays aim to increase website traffic through...
An Introduction To Website Traffic
Website traffic is a term used to measure the number of visitors a website receives. Websites monitor the amount of traffic they get to determine if there is any particular trend like a particular webpage being viewed by people from a specific geography. There are many popular ways to measure website traffic and this data is used to update the sites and fix security problems or lack of bandwidth. Most sites nowadays aim to increase website traffic through Search Engine Optimisation.
Analysis of Website Traffic
Web analytics is the process of measuring the activities of the visitors to a particular website. In other words the website traffic is scrutinised to find out what aspects of the site attracts the visitors and encourage him buy a particular product or service. Some of the most famous analytics tools include Google analytics, Webtrends and Omniture.
Website traffic measurement
Website traffic can be measured through statistics which can be got from the web server log. It contains a list of all pages served. It is also measured by packet sniffing which involves gathering random samples of the website traffic. The following are the aspects which are analysed while measuring website traffic.
Total number of visitors to the website
The number of views for each visitor. If the number of views is high it means the visitors like your page and wants to go through it and vice versa.
The duration which the user stays in your page. A longer duration indicates that the user is taking time to browse the contents that means he thinks your site is good.
The busy times or the time when your website gets the most traffic.
The most requested or popular pages.
The most popular entry pages. These are the pages which most of the users visit first in your website.
The most popular exit pages. These are the pages which most of the users visit last before they leave your site. This page might be used to post external links.
The top paths. This is the sequence of pages visited by the user or path he takes from his entry till his exit from your site.
The number of Referrers. These are the source pages which direct traffic to your website.
Use of measuring Website traffic
By way of measuring website traffic one can have an idea of its popularity. By analysing the traffic of a website one can sort out the drawbacks of the site and take measures to fix it. By this way the popularity of the site can be increased and more traffic can be attracted to it.
Limiting the traffic
Not all traffic is good to the site. There are certain visitors who are to be blocked from the site for security reasons. For instance the campaign site of American President George W Bush was blocked to all visitors from outside the USA during October 2004 because of suspected attack on the website. So measuring the website traffic helps both to increase the quality visitors and to block the unwanted ones